The Board of Directors and staff working with Minx Design are proud to unveil the new logo for Roots of American Music. The interesting aspect of the work of our Marketing and Branding Ad Hoc Committee and the Board of Directors was the realization that the acronym for the organization these many years is in oppositions to the roots music we promote. in the design process we discuss if the organization was ‘ROAM’ or ‘ROOTS’. Individually those two words comprise opposite meanings. The music genre we present however encompasses the ‘roots’ of community, the ‘roots’ of music in our communities and in our culture. “We are ROOTS!“
We are also aligning our programs with our mission to serve the community. We will continue to faciliatate bringing lice music to collaborative partners, such as Food for the Soul and Parking Lot Concerts at Fatima Family Center, or live music at the Nature Center at Shaker Lakes, Holden Forest Gardens and the Cuyahoge Valley National Park. Other organizations in northeast Ohio can support live music scheduling in bars and restaurants.
We use live music to educate, inspire, and comfort people in settings where exposure to music performance is limited or non-existent (music deserts). we serve Northeast Ohio citizens in K-12 schools, residential communities serving seniors, and adult day communities serving the physically and developmentally challenged.